White papers

Since the past few years, the advertising industry is witnessing a boom because of its increased capability in capturing and analysing humongous volumes of structured and unstructured data through the revolutionary Big Data technology. Discovering new target segments, wider outreach, keeping pace with emerging trends and feedback based actions and strategies are driving companies to adopt highly competitive approach.

Speaking about its role in healthcare, besides bringing economies in terms of reduction in overheads and improving profitability, Big Data is being extensively utilised to predict epidemics, improve quality of life, avoid preventable deaths and cure diseases. It is because of the Big Data analytics that the healthcare sector can analyse the potential causes and symptoms of peculiar diseases, improve methods of treatment delivery, develop new medicines, etc. The stupendous increase in the global population is demanding better healthcare services and to cater their rising needs, Big Data is contributing in providing highly relevant results that can intelligently drive the decision making

Big Data Analytics employ predictive analytics for retrieving information from the existing sets of data for analysing patterns and make predictions about the results and trends that can emerge in future. The predictive analytics doesn’t pronounce future happenings with surety. It is just a forecast of what may happen in future if situations follow the predicted sequence based upon the risk and opportunity assessment.

The tremendous usage of internet all over the world is generating humongous amounts of data every second and basic analytics methods fail to keep pace in collecting, uncovering hidden patterns, establishing correlations and delivering valuable insights. The concept of Big Data has grown significantly in the last few years as it intelligently streams data in both structured and unstructured form to extract relevant information that caters in improving operational efficacy, enhancing performance management and devising vital business strategies.